Where Connoisseurs Collect

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“ The store's inventory is a venerable treasure chest of the best timepieces ever made, dating back to the 1930s. ”

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New Arrivals

Updated Tuesday, December 3, 2024 at 3:01 AM EST
The Connoisseur's guide to Fine Timepieces - European Watch Company and Assouline

The Connoisseur's Guide to Fine Timepieces

Indulge in the essence of luxury, where time is not merely measured but celebrated in its most exquisite form. Embrace the sophistication of fine timepieces with 'The Connoisseur's Guide,' and elevate your appreciation for the enduring beauty of masterful watchmaking.

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Updated Tuesday, December 3, 2024 at 3:01 AM EST

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Our Mission

To be the premier watch retailer in the world through integrity, trust, and impeccable service.

Our family business always strives to treat customers like family. Established in 1993 and located in the heart of Boston’s Back Bay, we stock a curated selection of new, pre-owned, and vintage wristwatches. Through our free Apple app, we now globally offer our services of seamless and trusted watch buying, selling, and trading.

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Discover our newly received watches while being priced and about to go live.