Privacy Policy

1. Introduction

This Privacy Policy (“Policy”) describes how European Watch Company and its affiliate EWC Insurance Solutions LLC (collectively, “EWC,” “we,” “our,” or “us”) collect, use, maintain, protect, and disclose personal information when you visit www.europeanwatch.com (the “Website”) or use our mobile applications (collectively, the “Services”). This Policy applies to information collected from customers, visitors, and users of our Website and mobile applications. By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please discontinue use of our Services.

2. Information We Collect

We collect several types of information from and about users of our Services, including:

1. Information You Provide to Us

   We may collect personal information that you provide directly to us when you:

   • Make a purchase, request a quote, or submit an inquiry;
   • Create an account or log into our Website or mobile application;
   • Upload information about your personal watch collection;
   • Request insurance quotes through EWC Insurance Solutions;
   • Subscribe to our marketing emails or newsletters;
   • Contact us through our online forms, email, or phone.

   This information may include:

   • Name, email address, postal and billing address, and telephone number;
   • Payment and transaction information (processed securely by Stripe; EWC does not store credit card details);
   • Details of your purchases, watch collection uploads, or insurance requests;
   • Preferences, saved collections, and browsing or purchase history;
   • Communications and correspondence with our team.
2. Information We Collect Automatically

   When you interact with our Services, we automatically collect certain technical and usage data, such as:

   • IP address, browser type, operating system, and device identifiers;
   • Pages viewed, time spent on our Website or app, and referring URLs;
   • Location data (city-level, derived from IP address);
   • Interaction data collected via Google Tag Manager, Google Analytics, and Microsoft Clarity;
   • Email engagement data (open and click rates) through HubSpot.

   Cookies and similar technologies are used to enable these analytics and to improve your experience. You can manage cookies through your browser settings.

3. How We Use Information

We use the personal information we collect to:

• Process and fulfill orders, payments, and shipments;
• Communicate with you regarding transactions, inquiries, or support;
• Provide personalized recommendations and tailored experiences;
• Deliver insurance quotes through EWC Insurance Solutions LLC;
• Detect, investigate, and prevent fraud or unauthorized transactions (including through Stripe Radar);
• Analyze and improve our products, services, and website performance;
• Send marketing and promotional communications where permitted by law;
• Comply with applicable laws, legal obligations, and enforce our terms of service.

We do not use customer data for remarketing, look-alike audiences, or automated decision-making. Our internal AI systems process inventory data only, not personal or customer data.

4. Disclosure of Information

We may share personal information with the following categories of third parties, solely as necessary to operate our business:

• Payment Processor: Stripe (for secure payment processing and fraud detection).
• Marketing & Email Platform: HubSpot (for communications and analytics).
• Analytics Providers: Google Tag Manager, Google Analytics, Microsoft Clarity (for web usage insights).
• Shipping Providers: FedEx and similar carriers (to deliver purchased products).
• Hosting & Infrastructure: Amazon Web Services (AWS) (for secure hosting and data storage).
• Repair or Warranty Partners: When required to facilitate manufacturer repairs or warranty work (e.g., Rolex or other authorized service providers).
• Insurer Partners: When you submit an insurance quote or policy request through EWC Insurance Solutions LLC; information is shared with the insurer only as necessary to fulfill that request.

We may also disclose information:

• To comply with applicable laws, regulations, or legal requests;
• To enforce our terms or protect our rights, customers, or property;
• In connection with a merger, acquisition, or sale of assets;
• With your consent or at your direction.

EWC does not sell, rent, or trade personal data to third parties for marketing or commercial purposes.

5. Cookies and Tracking Technologies

Our Website and mobile applications use cookies and similar technologies to operate and improve our Services, understand user activity, and enhance functionality. You can choose to disable cookies in your browser settings. Some parts of the Website may not function properly if cookies are disabled.

6. Data Retention

We retain customer and transactional records, account data, and inquiries for as long as accounts remain active or as required by law, business necessity, or legitimate interest. This allows us to maintain accurate records of customer transactions, service histories, and insurance quotes.

7. Security of Information

We implement reasonable and appropriate safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction, including:

• Secure data hosting on Amazon Web Services (AWS);
• Encryption of data in transit and at rest;
• Limited access to personal information by authorized personnel only;
• Regular security reviews and internal controls.

Although we take these precautions, no system is completely secure, and we cannot guarantee the absolute security of your data transmitted through the Internet.

8. International Users

Our Services are operated and managed in the United States. By using our Website or mobile applications, you understand that your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country of residence.

9. Your Rights

Depending on your location, you may have certain rights under applicable privacy laws (including the California Consumer Privacy Act (CCPA/CPRA) and the EU/UK General Data Protection Regulation (GDPR)), such as:

• The right to access the personal information we hold about you;
• The right to request correction or deletion of your personal information;
• The right to object to or restrict certain processing;
• The right to request data portability.

You may exercise these rights by submitting a request to techteam@europeanwatch.com with the subject line "Request My Data." We will respond in accordance with applicable data protection laws. We do not discriminate against individuals who exercise their privacy rights.

If you are a resident of the European Union or European Economic Area (EEA), you may have additional rights under the GDPR, including:

• The right to access, rectify, or delete your personal information;

10. Data Transfers and Storage

All data collected through our Services is stored securely on servers located in the United States. When data from non-U.S. residents is transferred, we take reasonable steps to ensure appropriate protections consistent with applicable law.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of our Services after an update constitutes your acceptance of the revised Policy.

12. Contact Information

For questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us at:

European Watch Company
Attn: Technical Team (Privacy & Security)
137 Newbury St., 4th Floor
Boston, MA 02116, USA
Email: techteam@europeanwatch.com