Handled by people who understand what it is. Fair, market-referenced offers, insured shipping both ways, and payment the day your watch arrives — from one of the oldest family-run dealers in the USA, based in Boston.
Get a Free QuoteSend us the details — brand, model or reference, condition, and whether you have the original box and documents.
Our team reviews your details and replies within 1 business day — a cash offer if you're selling, or a trade proposal to get the conversation going.
We provide a prepaid, fully insured shipping label — or bring it to our Newbury Street showroom.
Once your watch arrives, we send payment the same day, or ship your new watch by insured, priority overnight service.
Tell us about your watch and we'll come back with a fair offer within 1 business day.
Switch the form above to Trade and we work the numbers both ways.
Tell us what you are trading — brand, model or reference, condition, and whether you have the original box and documents. Tell us what you have your eye on if you already know.
We review your watch against our current floor and come back with a proposal to start the conversation.
Once the deal is set we send a prepaid, fully insured label, or bring it to the Boston showroom and we handle it in person.
Your new watch ships insured, priority overnight, as soon as your trade arrives.
We actively buy and trade across the most collected names in the market — modern, discontinued, and vintage alike.
Don't see your brand? We still want to hear about it. Fine timepieces in honest, original condition are exactly what we look for.
There are four ways to sell a watch like yours. Each has a trade-off, here is the honest version.
| European Watch Co. | Auction | Marketplace | Private Sale | |
|---|---|---|---|---|
| Time to Payment | 24–48 hours | 3–6 months | Weeks to months | Unpredictable |
| Seller Fees | None | 10–25% | 5–13% | None |
| Painless Process | ||||
| Insured Shipping | ||||
| Fraud Risk | None | Low | Moderate | High |
The Showroom
Bring it to Newbury Street and we'll look at it together — or we send an insured label and handle it all remotely.
Trusted Since 1993
A family business started by Albert Ganjei in 1993 and run today by his son Joshua. We have in-house watchmakers, documented authentication, market-referenced offers, and no seller fees.
“It is comforting to know that you will trade in last year's purchase on the next great thing with no hassles.”
RD
Rodney D.
“European Watch Company is a first class organization. They will treat you better than most authorized dealers. Whether buying or selling, they send the watch or check for overnight delivery.”
JB
Jeff B.
“Over the past several years I have purchased, traded and sold watches through European Watch Company. It has always been a pleasure and an education to work with you and your staff.”
AN
Alex N.
5.0
Google Rating
4.9
Trustpilot Rating
40,000+
Watches Bought & Sold
1993
Family-Owned Since
Tell us about your watch and we'll come back with a fair offer within 1 business day.
Get a Free QuotePrefer to talk? Call or text +1-617-262-9798