MB&F M.A.D. 1 SS Red Dial

The M.A.D. 1 RED is a bold and highly discussed release under MB and F's M.A.D. Editions, launched in 2022 to broaden access to Maximilian Busser's inventive watchmaking. Utilizing an upside-down modified Miyota automatic movement, the M.A.D. 1 RED's most striking feature is its lateral time display and signature oversized triple-blade winding rotor in titanium and tungsten – a unique technical achievement that provides a visual spectacle on the wrist. The case, rendered in robust 316L stainless steel at 42mm diameter and approximately 15mm thickness, features a distinctive round winding crown and a vibrant red highlight for dramatic aesthetic. The unconventional configuration, where the winding rotor is showcased on the dial side, challenges watchmaking norms while delivering MB and F's creative ethos at a more accessible price point. Water resistance is set at 30 meters, conforming to the spirited, avant-garde nature of the watch rather than tool watch standards. Its limited release, originally for collectors and friends of the brand, has propelled the M.A.D. 1 RED to cult status and strong demand on the secondary market. This piece marks a significant moment for independent horology – combining mechanical exuberance with disruptive design principles inspired by MB and F's legacy, yet delivered through an entirely new channel. Like New with European Watch Company leather travel pouch.