New Arrival

Rolex 278274 Datejust 31 Jubilee SS Purple Roman "Diamond VI" Dial

REF: 278274

EWC: 66924

$14,900

Condition

Like New

Box

Yes

Papers

Yes

Year

2024

Diameter

31mm

Movement

Automatic

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Certified Authentic

Every watch is backed by our Certificate of Authenticity.

Description

The Rolex Datejust 31 reference 278274 in White Rolesor (a refined fusion of Oystersteel and 18 ct white gold) is a contemporary classic introduced around 2024. Its 31 mm case, crowned by a white‑gold fluted bezel, houses the advanced Calibre 2236 automatic movement with Syloxi silicon hairspring and approximately 55 hours of power reserve. The sunburst purple (aubergine) dial is adorned with applied white‑gold Roman numerals, with the VI marker set in diamonds, offering a subtle yet striking blend of elegance and craftsmanship. Paired with a five‑link Jubilee bracelet featuring a concealed folding Crownclasp, the watch balances comfort with discreet sophistication. Water‑resistant to 100 meters, it is both practical and poised for daily wear. As a modern Datejust, it embodies Rolex’s heritage of precision, versatility, and aesthetic innovation. The purple diamond VI variant is especially prized by collectors for its distinctive dial artistry and limited availability within the broader 278274 family. Like New with Rolex box and papers dated 2024.

Specifications

Reference278274
MovementAutomatic
Case MaterialStainless Steel
Strap Materialstainless steel
Dial Colorpurple
Diameter31mm
Thickness11mm
Water Resistance100m
ConditionLike New
ComplicationsDate, Ladies
Product LineDatejust
EWC#66924

The Set

BoxYes
PapersYes
Year 2024

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2-Day Returns

2-Day Returns

Easy returns policy

1-Year Warranty

1-Year Warranty

Limited warranty

Shipping

Watches are delivered worldwide with complimentary FedEx Priority Express service and are insured for safe, secure, and fast arrival.

Global delivery: We ship worldwide with full insurance coverage and tracking.

Secure handling: Each watch is carefully and discreetly packed with protective materials, maintaining security and privacy.

Delivery timeline: Most domestic orders arrive the next day with FedEx Priority Express. International shipments typically take 2-4 business days, depending on Customs processing.

Trading

Thinking about trading in your watch? It’s easy! Reach out to our watch specialists to get a free shipping label and details on how we’ll handle your trade-in.

Free Shipping: We provide a prepaid FedEx Priority Express shipping label.

Secure Handling: Send your watch in its original box with protective packaging.

Fast Payment: Once we receive your watch, we will send payment by bank transfer or overnight check to your address, whichever you prefer.

For more detailed instructions, click here to view our full trade-in process.

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Rolex 278274 Datejust 31 Jubilee SS Purple Roman "Diamond VI" Dial

Rolex 278274 Datejust 31 Jubilee SS Purple Roman "Diamond VI" Dial

$14,900