Each week, EWC will be gathering horological industry news, cultural conversations and moments surrounding our favorite topic: timepieces. Happy Friday; here’s what’s on our watch. 

The year is off to a running start, with plenty of new releases and many other goings-on in the endlessly shifting environment of the business of watches. Here’s what’s on our radar.

New Releases

LVMH Watch Week

LVMH Watch Week took place in Milan from January 20-22, bringing a slew of new releases from brands in the group. Here are some of the highlights.

Bvlgari introduced reinterpretations of four of its signature models: Monete, Tubogas, Serpenti and Lvcea. The standout piece was the Maglia Milanese Monete Secret Watch, with a mother-of-pearl and diamond dial hidden behind a Roman coin. It’s powered by an in-house manually wound movement, the Piccolissimo BVP 100, which is only 2.5mm thick. 

Other highlights from the brand included the Tubogas Manchette, a cuff in yellow gold with gemstones, a new Lvcea collaboration with Notte di Luce that uses the Japanese Urushi technique on the dial, and the Serpenti Seduttori Automatic with a new dial and bracelet.

Zenith presented a series of timepieces focusing on the brand’s DEFY collection, including the Defy Skyline Tourbillon Skeleton in rose gold and the Defy Revival A3643 that is a nod to the its original inspiration from 1969. Other new pieces in the collection include the Defy Skyline Chronograph in black ceramic, the Defy Skyline Skeleton in black & gold, and two new Defy Skyline 36mm models. 

Tiffany & Co. debuted its limited edition Tiffany Timer watch that honors the 160th anniversary of Tiffany’s first chronograph. In a 40mm platinum case, the dial is in the coveted Tiffany blue color, with baguette-cut diamond hour markers, and the hands are in white gold. It’s powered by a customized Zenith El Primero 400 movement, demonstrating collaboration within the LVMH watchmaking group.

Hublot released quite a lot of new timepieces in its Classic Fusion, Big Bang, and Spirit of Big Bang lines. In a well-timed release during the Australian Open, the Big Bang Tourbillon Novak Djokovic GOAT Edition is a series of three pieces honoring the Hublot brand ambassador and tennis legend. The trilogy has three different options representing different tennis court surfaces, with production numbers limited to Djokovic’s wins on each: 72 pieces in blue (hard court), 21 pieces in orange (clay court), and 8 in green (grass court). 

Other highlights from Hublot include the Big Bang Original Unico, the Big Bang Unico SR_A in collaboration with designer Samuel Ross, the Big Bang & Spirit of Big Bang Coal Blue, and three new versions of the Classic Fusion in sage green, with variations from a 42mm with minimalist styling, a 45mm with a chronograph, and a 33mm version with a diamond-set bezel.

TAG Heuer announced three new pieces for LVMH Watch Week: the Carrera Split-Seconds Chronograph, the Carrera Chronograph, and Carrera Seafarer. The Seafarer looks back at the brand’s history, when the original ‘Seafarer’ tide watch was released in 1949. The new model brings back the tide indicator into the Carrera Glassbox form factor that TAG Heuer introduced in 2023.

The Split-Seconds Chronograph brings a rattrapante complication into the sporty world of the Carrera. The watch incorporates the TH81-01 movement, a split-seconds chronograph with a 65-hour power reserve. Housed in a grade-5 titanium case, this watch seems made for racing, with a little avant-garde flair.

The three brands that fall under LVMH’s Le Fabrique du Temps division—Louis Vuitton, Daniel Roth, and Gérald Genta—all released some interesting pieces for LVMH Watch Week. 

Daniel Roth presented the Extra Plat Rose Gold Skeleton, a skeletonized version of its well-received Extra Plat model. It has a new manually-wound in-house calibre DR002SR, made exclusively for this piece, and is beautifully finished and readily visible for the wearer’s viewing pleasure.

Louis Vuitton released its Tambour Convergence Guilloché, as a high horology version of its Tambour line. The dial features intricate engraving and guilloché patterns, with the hour and minute apertures at the top of the dial to allow for maximum dial decoration. Guilloché-maxxing, if you will.

Gérald Genta announced two versions of the Gérald Genta Geneva Time-Only, decidedly uncomplicated watches that speak to the design language of the legendary timepiece designer. The Grafite has a white gold case and coordinated dark grey textured dial on a gray strap, while the Marrone version has a rose gold case with a tonal warm rosy-brown dial and a brown strap. Both are 38mm and are powered by the Zenith Elite GG-005P automatic movement, which has a 50 hour power reserve.

...And even more new releases

Blancpain announced its 2026 Edition of the Villeret Calendrier Chinois Traditionnel, a limited edition of 50 pieces in platinum to honor the Chinese zodiac Year of the Fire Horse. It features a Grand Feu enamel dial in a rosy salmon hue, and its 22k gold rotor on the automatic movement depicts a galloping horse. The movement, in-house calibre 3638, is really the highlight here, combining a Chinese calendar and a Gregorian date, a combination that is unique to Blancpain. 

MB&F released the latest evolution of its double chronograph model, the LM Sequential Flyback EVO. This version has the flyback mechanism on both of the chronographs, whereas the original version had a flyback mechanism on only one. (It won the GPHG Aiguille d’Or prize in its debut year anyway, because two chronographs in one movement with sequential and cumulative timing is bonkers.) The new model has 80 meters of water resistance, enhanced shock absorption, and a tilted time dial for increased legibility. 

Czapek & Cie presented the Faubourg de Cracovie “Crossroads” Victory Green chronograph, which combines the sportiness of a chronograph movement with a racing green dial that evokes auto racing. The dial is finished with Czapek’s usual attention to detail, with a lovely guilloché pattern whose motif is inspired by the profile of a sports car tire. The chronograph movement, caliber SXH3, was developed by Vaucher Manufacture Fleurier to Czapek’s specifications, oscillating at 36,000 vph, with a 65 hour power reserve, and boasts a COSC chronometer certification.

Frederique Constant released its Gilded Classics Manchette, a timepiece geared towards ladies with an effortlessly cool but classic feel. This version of the Classics Manchette carries a little bit of a rock-and-roll feeling, with a gold-colored cuff in a Clou de Paris pattern and a deep black onyx dial. 

Industry news

Patek Philippe is reportedly dropping prices in the U.S., after tariffs on Swiss imports into the United States were reduced from 39% to 15%. Prices rose steeply in 2025, so reductions will come as a relief to aficionados who are looking to acquire a new Patek Philippe at retail. Prices are rumored to drop between 3-8%, varying by model. The brand has not officially commented on the reductions. 

The latest report for Q4 of 2025 was released by Watch Charts/Morgan Stanley. It details an increase in secondary market prices, largely driven by large brands like Rolex, Patek Philippe, and Audemars Piguet, with moderate increases or flat performance in secondary market prices for many other brands. For the full year of 2025, secondary market prices increased 4/9%, a reversal of the downward trend in pre-owned watch prices in 2023 and 2024.

Legendary Finnish watchmaker Kari Voutilainen will lecture at the Horological Society of New York about the Art of Hand-Guilloché Decoration on Monday, February 2. Voutilainen has long been known for his meticulous and creative guilloché dials as well as his exceptional watchmaking. HSNY members will get an email to register for tickets, and remaining tickets will be made available to the general public on January 27.