Try this quick test. Without referring to Google, name five watches that launched at Geneva Watch Days last month. Actual watches, with model names. If you got to three and then drew a blank, you're in good company. With 71 brands set up in various hotels, boutiques, and other locations around Geneva, there were numerous new watches and launches. And that was only the brands officially associated with Geneva Watch Days. Many others set up across the city, taking advantage of what was already going on. Trying to keep up was exhausting.