The Collective

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Dress Watches Gone Casual: Do Formal Rules Still Apply?

The dress watch seemingly came with an instruction manual that nobody wrote down but most everybody followed. A slim case, precious metal, a leather strap, and a strict set of occasions: weddings, boardrooms, black tie. The rest of the time, it lived in a drawer, waiting for an invitation. That arrangement is quietly falling apart, and collectors are the ones dismantling it.Walk through any watch meetup today, and the evidence is on wrists everywhere. A platinum Cartier Tank Normale worn with a denim jacket. An ultra-thin Jaeger-LeCoultre peeking out from under a sweater cuff. These aren't collectors dressing out of turn. They're collectors who've stopped believing a silver dial and an alligator strap require a suit as chaperone.Why Dress Codes No Longer Decide What Watch You WearThe dress watch didn't abandon formality. Formality abandoned the dress watch. When offices loosened their dress codes and the suit became something most people wear a handful of times a year, watches traditionally worn with suiting faced a choice: stay in the drawer or come out and adapt. Collectors chose the latter, and as it turns out, the watches were never the problem.

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