Watch brands put a huge amount of thought into the day you buy. The boutique is brightly lit, the seats are comfortable, and the watch’s packaging is designed for that moment when you lift the lid. Then you walk out the door, and with a surprising number of brands, that's where the experience finishes. For the owner, on the other hand, it's where things start. You might wear that watch for twenty years, and at some point, it'll need servicing or repair. Those moments have a way of rewriting how you feel about a brand, and plenty of collectors will tell you about a botched service from five years ago in more detail than the experience of purchasing the watch. Some have even sold watches they genuinely loved because of how the brand or dealer treated them afterward.