Keeping up with watch trends can feel impossible when the watch hype machine is constantly running. What's hot? What's not? Will something that fell out of favor with the social media cycle somehow be hot again next month? Between the Moonswatches and Daytonas and a seemingly endless well of reissues, keeping up with horological happenings can seem like a full-time job. The perennial question is “what's next?” Let’s take a look at eight contenders.Y2K-Era Watches: The Nostalgia Wave Collectors Are RidingThere’s a certain design aesthetic from the 1990s-2000s era, right before vintage-inspired took over, that’s immediately recognizable. TAG Heuer was probably the biggest purveyor of this aesthetic, which was very modern at the time. Characterized by a lot of bubbly, rounded edges, an ample use of gold accents on steel, and a noticeable lack of any aged lume, it was only a matter of time before these came back into vogue.