The Collective
Buyers Guides
June 8th, 2026
Rolex Secondary Prices, Reference by Reference
The Market After the Peak: What the Correction Actually Looks LikeThe average Rolex secondary transaction price reached $17,206 in March 2022, nearly double the level from eighteen months earlier. By December 2022, that figure had dropped to $11,785, a 31% decline in nine months. By June 2025, it had stabilized around $13,426. This Rolex market volatility has left collectors wondering where the market sits today and how to view their purchase decisions going forward.Steel sports references drove the bubble and took the biggest hit in absolute terms. Dress references went up less and came down less. Tool watches like the Explorer saw a different trajectory still: modest appreciation, modest correction, and in some configurations, prices now sitting around retail.
Latest Articles
Shop New Arrivals

18206 Day Date Platinum Black Stick Dial Circa. 1996
$59,500
View Watch
16710A GMT-Master II "Coke" SS Black Dial
$17,500
View Watch
3567 Ellipse 18K Yellow Gold Integrated Bracelet Champagne Dial
$18,500
View Watch
7131 Polo 18K YG / 18K WG Black Dial
$28,500
View Watch
Shop New Arrivals

18206 Day Date Platinum Black Stick Dial Circa. 1996
$59,500
View Watch
16710A GMT-Master II "Coke" SS Black Dial
$17,500
View Watch
3567 Ellipse 18K Yellow Gold Integrated Bracelet Champagne Dial
$18,500
View Watch
7131 Polo 18K YG / 18K WG Black Dial
$28,500
View Watch
The Roundup
Overlooked
Overlooked

Join 75,000+
Watch Enthusiasts
Be the first to discover rare timepieces, exclusive launches, and stories from the world of horology.


















