Rolex Pepsi prices are climbing. Buy, wait, or move on?The Crown giveth, and it also taketh away. At Watches & Wonders in April 2026, Rolex added eight new watches to its catalogue but also axed a significant one: the venerable “Pepsi” GMT-Master II. The modern interpretation of one of Rolex’s most iconic timepieces had been introduced in 2018, first in steel and then in white gold.