As the CEO of European Watch Company, I'm about as biased as a person can be on this subject. Of course I think your next watch should come from us. So rather than pretend otherwise, let me walk you through how we actually operate, and you can judge for yourself whether the bias is earned. We've been doing this since 1993 The story starts, as it has to, with my father. Albert Ganjei founded this company more than thirty years ago. He was a computer scientist and engineer who loved watches enough to walk away from a corporate career, which sounds romantic now, but was a genuine leap at the time. The market for fine timepieces wasn't widely understood in 1993. He built it anyway, one client at a time, out of a brownstone on Newbury Street. His engineering background shaped us in ways that still show today. We had our catalog online in the mid-nineties while most of the industry was still working trade shows. I grew up around the store, joined full-time in 2011, and have led the company since 2018. Many of the pre-owned players you see today are five or ten years old. They've operated in one kind of market. We've operated through every kind — booms, corrections, and the strange stretches in between. When you've bought and sold watches continuously for three decades, you develop a judgment that can't be acquired any other way.