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Rolex Secondary Prices, Reference by Reference

The Market After the Peak: What the Correction Actually Looks LikeThe average Rolex secondary transaction price reached $17,206 in March 2022, nearly double the level from eighteen months earlier. By December 2022, that figure had dropped to $11,785, a 31% decline in nine months. By June 2025, it had stabilized around $13,426. This Rolex market volatility has left collectors wondering where the market sits today and how to view their purchase decisions going forward.Steel sports references drove the bubble and took the biggest hit in absolute terms. Dress references went up less and came down less. Tool watches like the Explorer saw a different trajectory still: modest appreciation, modest correction, and in some configurations, prices now sitting around retail.

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